PPC Management
An account manager who actually manages your account.
Most PPC retainers buy you a junior analyst pulling weekly reports. We run accounts the way an in-house team would — daily bid and budget moves, weekly creative tests, monthly strategy reviews, quarterly forecast planning.
Senior strategists. No layers. No hand-offs.
The person who scopes your account is the person running it. No farming out to juniors, no offshore teams executing playbooks they didn’t write. You get one senior PPC strategist plus a dedicated creative and tracking specialist — a pod, not a pyramid.
That pod owns the strategy, the execution and the outcomes.
Weekly ops. Monthly strategy. Quarterly planning.
Every week we move bids, refresh creative, prune negatives and review search-term reports. Every month we step back and align spend against pipeline health, win-rate and CAC payback. Every quarter we re-plan budget and forecast against your revenue goals.
You see the cadence. You see the decisions. You see the trail.
Our Process
Our PPC Management Process From Onboarding to Scale
Step 01
Account Audit & Strategy Development
Every engagement starts with a deep-dive audit of your existing campaigns (or market analysis for new accounts). We analyze your competitive landscape, identify high-value keyword opportunities, evaluate your conversion funnel, and build a custom strategy aligned with your specific revenue targets and customer acquisition goals.
The audit typically reveals 15–30% of current spend going to non-converting keywords, missing ad extensions, poor campaign structure, and tracking gaps — quick wins we address in the first 30 days.
Step 02
Campaign Build & Launch
We build campaigns from scratch or restructure existing ones using best-practice architecture: tightly themed ad groups, comprehensive keyword lists with match type strategies, multiple ad variations per group, full extension implementation, and conversion tracking verification. Every element is tested and validated before a single dollar of budget is activated.
Step 03
Daily Optimization & Management
This is where most agencies fall short and we excel. Our team monitors campaign performance daily, making real-time adjustments to bids, budgets, and targeting. Negative keyword additions, search query analysis, A/B test management, quality score monitoring, and placement reviews happen continuously — not once a month when someone remembers to check.
Advanced Strategy
Optimization that compounds, not churns.
We don’t restructure your account every six weeks. We make small, instrumented changes that build on each other, so historical conversion data keeps working for you — and Smart Bidding stays smart.
- Auto-recommendations reviewed line-by-line, not blanket-accepted
- Bid strategy migrations planned across full conversion cycles
- Creative experiments designed with statistical significance in mind
- Budget pacing managed daily, not month-end scrambled
- Slack + monthly Loom reviews — no death-by-PDF